Product placement in music videos is about to get even more annoying: new sponsors are going to start getting edited into old videos. Universal Music Group, the music giant with artists including Kanye West and Taylor Swift, is going to start using a technology that will allow music videos to be continually updated after their release — for instance, a soda can in a video might read “Pepsi” one week and “Coke” the next.
Aside from allowing advertisers to sponsor a video for limited periods of time, the technology will also allow UMG to target different versions of a video to viewers with different interests.
An Avicii video will be the first from UMG to use the new technology, initially including an ad for Grand Marnier, before later swapping it out for something else, according to the Financial Times. UMG will also be working with the Coca-Cola, LG, and Dish Network for future promotions.
(via Brands are about to ruin music videos from the past | The Verge)