Posts tagged Advertising
Tumblr names Union Metrics as official analytics tool
Tumblr is a shadow figure in the social-media world. Quantcast calculates that Tumblr receives 44 million visitors each month, but the three-year-old social blogging platform still ranks behind Facebook (Nasdaq:FB), Twitter, and Pinterestin popularity with users—and with advertisers.
Companies need to be able to measure the results of advertising campaigns for a platform to provide real value. With Tumblr’s announcement Thursday it has named Austin-based Union Metrics its official analytics tool, Tumblr is now a legitimate competitor for a business’ advertising dollars.
“By now having a devoted metrics tool for the Tumblr platform, it gives advertisers more of a sense of security surrounding their decision to spend money with Tumblr,” Peter Sena, cofounder of digital marketing agency Digital Surgeons, told Upstart Business Journal.
Previously: My NYTM story about Tumblr.
Poster balls were a subset of a broader phenomenon of fundraising fancy dress balls. They specifically required participants to dress as advertisements of the day or as the advertised product itself.
At the Children’s Poster Ball held in Atherton, North Queensland, in September 1947, poster costumes represented iconic brands including Aspro, Bex Powders, Capstan cigarettes, Yates’ seeds, Reckitt’s Bag Blue, Bon Ami, Sutall soap, Persil washing powder and Bryant & May matches.
The Billboard Art Project
Roadside digital LED displays used to display unique art for short amount of time. Above is a piece put together by Anthony Antonellis in Detroit:
The Billboard Art Project is taking over roadside digital LED billboards to turn them into free public art venues for 24 hours or more.
Those in-your-face and colorful canvases that you see as you sit stuck in traffic are turned over to local and international artists for a little break from everyday advertising, presenting larger-than-life art in glowing colors.
Catch a glimpse from your car as you drive by, or hang out for awhile and watch the show with other artists and onlookers.
You won’t know what is coming next as different artists explore this medium, with the electronic canvas morphing every 6-10 seconds.
More about the Billboard Art Project can be found at it’s website here. More photos of Anthony’s piece can be found in this Flickr set here
![“Attack ads,” redefined.
The interactive billboard appeared on the side of a bus station that invited passers-by to experience the bag’s shock-absorbing effect by asking them to punch, kick or slam themselves into the ad.
(via Indestructible Billboard Doubles As A Punching Bag [Video] - PSFK)](http://25.media.tumblr.com/tumblr_m4okkkXuii1qzuq4lo1_400.jpg)
“Attack ads,” redefined.
The interactive billboard appeared on the side of a bus station that invited passers-by to experience the bag’s shock-absorbing effect by asking them to punch, kick or slam themselves into the ad.
(via Indestructible Billboard Doubles As A Punching Bag [Video] - PSFK)
The Escape is a brilliant but creepy four minute Mercedes commercial that will give you nightmares about Google Maps.
Directed by Carl Erik Rinsch for Ridley Scott’s RSA Films.
Visual effects created by Digital Domain.
The Web offers advertisers a slew of creepily effective targeting mechanisms, but they only work for some stuff, some of the time. An ad on the Web may do a better job of reaching its audience than, say, a magazine ad. But that doesn’t mean it does a good job.
Example: Here’s data from Nielsen, via Bernstein analyst Carlos Kirjner, which tracks the accuracy of a recent ad campaign by “a manufacturer of women’s personal care products.” It was supposed to target women between the ages of 25 and 54.
But most often it didn’t — the most accurate publisher got the ads in front of the right people 40 percent of the time. Overall, the campaign only hit the target 25 percent of the time. And nearly half the time — 47 percent — the ads got served to men.
(via Web Ads Need to Get More Accurate - Peter Kafka - Media - AllThingsD)
This Rick Perry ad is pretty over-the-top: Post-apocalypse America presided over by “President Zero” (that’s Obama), saved by Perry. Very much a Hollywood action-picture trailer. Except not. Via Vote Rick Perry In 2012 Or DIE! | Videogum
Onformative Actelion Imagery Wizard - made in Processing.
A bit more:
This looks cool, but also strikes me as sort of gimmicky. And design issues aside, the idea of “medical magic” gives me the creeps.Actelion is a biopharmaceutical company …
[The job:] Create a new identity for our brand Actelion….
Based on the idea »From medical industry to medical magic,« a new visual identity was developed that uncovers the invisible magic moment of medicine.
The new imagery is based on the smallest possible unit: digital molecules. These capture the magical moment when new medicine arises from molecules; innovative design for a company that supplies the world with innovations. We worked closely together with Interbrand in creating the graphic imagery and developed a tool for automatic image generation that enables the generation of a unique, in-itself homogeneous graphic image world out of heterogeneous visual material. The new visual identity is featured in the 2010 annual report and continues to evolve in its updated website.
The first advertising campaign for non-human primates
One billboard shows a graphic shot of a female monkey with her genitals exposed, alongside the brand A logo. The other shows the alpha male of the capuchin troop associated with brand A.
Olwell expects brand A to be the capuchins’ favoured product. “Monkeys have been shown in previous studies to really love photographs of alpha males and shots of genitals, and we think this will drive their purchasing habits.”
It was shaping up to be a dreary Thursday until I stumbled upon this headline over at The Official Google Blog: “There’s a perfect ad for everyone.” I felt as if some benevolent god had hurled a spear of sunlight through the clouds and hit the bullseye of my heart dead-on. For close to a half century now, I have been searching for my perfect ad….
Don’t Talk - Angry Voicemail (Uncensored) (by AlamoDrafthouse)
I saw a reference to this somewhere and I didn’t get it, but now I get it. This has been put online, evidently, by the theater being complained about in the angry voicemail.
That’s kinda cool.
(Thx: Morris B.!)
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