Posts tagged Advertising
The Escape is a brilliant but creepy four minute Mercedes commercial that will give you nightmares about Google Maps.
Directed by Carl Erik Rinsch for Ridley Scott’s RSA Films.
Visual effects created by Digital Domain.
The Web offers advertisers a slew of creepily effective targeting mechanisms, but they only work for some stuff, some of the time. An ad on the Web may do a better job of reaching its audience than, say, a magazine ad. But that doesn’t mean it does a good job.
Example: Here’s data from Nielsen, via Bernstein analyst Carlos Kirjner, which tracks the accuracy of a recent ad campaign by “a manufacturer of women’s personal care products.” It was supposed to target women between the ages of 25 and 54.
But most often it didn’t — the most accurate publisher got the ads in front of the right people 40 percent of the time. Overall, the campaign only hit the target 25 percent of the time. And nearly half the time — 47 percent — the ads got served to men.
(via Web Ads Need to Get More Accurate - Peter Kafka - Media - AllThingsD)
This Rick Perry ad is pretty over-the-top: Post-apocalypse America presided over by “President Zero” (that’s Obama), saved by Perry. Very much a Hollywood action-picture trailer. Except not. Via Vote Rick Perry In 2012 Or DIE! | Videogum
Onformative Actelion Imagery Wizard - made in Processing.
A bit more:
This looks cool, but also strikes me as sort of gimmicky. And design issues aside, the idea of “medical magic” gives me the creeps.Actelion is a biopharmaceutical company …
[The job:] Create a new identity for our brand Actelion….
Based on the idea »From medical industry to medical magic,« a new visual identity was developed that uncovers the invisible magic moment of medicine.
The new imagery is based on the smallest possible unit: digital molecules. These capture the magical moment when new medicine arises from molecules; innovative design for a company that supplies the world with innovations. We worked closely together with Interbrand in creating the graphic imagery and developed a tool for automatic image generation that enables the generation of a unique, in-itself homogeneous graphic image world out of heterogeneous visual material. The new visual identity is featured in the 2010 annual report and continues to evolve in its updated website.
The first advertising campaign for non-human primates
One billboard shows a graphic shot of a female monkey with her genitals exposed, alongside the brand A logo. The other shows the alpha male of the capuchin troop associated with brand A.
Olwell expects brand A to be the capuchins’ favoured product. “Monkeys have been shown in previous studies to really love photographs of alpha males and shots of genitals, and we think this will drive their purchasing habits.”
It was shaping up to be a dreary Thursday until I stumbled upon this headline over at The Official Google Blog: “There’s a perfect ad for everyone.” I felt as if some benevolent god had hurled a spear of sunlight through the clouds and hit the bullseye of my heart dead-on. For close to a half century now, I have been searching for my perfect ad….
Don’t Talk - Angry Voicemail (Uncensored) (by AlamoDrafthouse)
I saw a reference to this somewhere and I didn’t get it, but now I get it. This has been put online, evidently, by the theater being complained about in the angry voicemail.
That’s kinda cool.
(Thx: Morris B.!)
Army Seeks Recruits Via Social Media
The Army [has made] its first sponsorship deal with a Hollywood film. The film, “X-Men: First Class,” will be released on June 3 by 20th Century Fox.
On the Army Facebook page (facebook.com/goarmy), visitors are invited to “view exclusive content from the upcoming movie” as well as watch a trailer for the film and a commercial that promotes the Army by comparing the experience to becoming an X-man.
From Switzerland a nice impactful (paid) hijack of billboards. DraftFCB cut previously posted billboards to outline the shape of the MINI.
Adzookie has realized that when people have a tough time paying stuff off, they’re more willing to pimp stuff out. Like, for instance, their houses. The ad firm has recently introduced a program entitled Paint My House in which willing and suspecting folks can turn their homes into huge, billboard-size ads. In exchange, Adzookie will pay the mortgage for the duration that the artwork stays up, ranging from a minimum of three months to a full year. When the project’s over, the house will be painted back to its original color.
Amazon to Sell Cheaper Kindle Supported by Ads - NYTimes.com
The newest Kindle is $114. Amazon will sell its e-book reader at the lower price by showing ads as screen savers and at the bottom of the home screen
Walking billboards for run-free stockings, 1920s; source
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