Posts tagged Advertising


(photo: Sheng Li—Reuters. caption: An electronic screen is seen on a building amid heavy smog in Shenyang, Liaoning province October 28, 2013.
China’s Health Ministry will set up a national network within five years to provide a way of monitoring the long-term impact of chronic air pollution on human health, state media said on Monday.
Picture taken October 28, 2013.)

(via The Last Photograph — BagNews)

(photo: Sheng Li—Reuters. caption: An electronic screen is seen on a building amid heavy smog in Shenyang, Liaoning province October 28, 2013.

China’s Health Ministry will set up a national network within five years to provide a way of monitoring the long-term impact of chronic air pollution on human health, state media said on Monday.

Picture taken October 28, 2013.)

(via The Last Photograph — BagNews)

procrastinaut:

A short, fascinating piece on Pacific Standard addresses “sign spinning" — a profession (which consists of exactly what it sounds like) that arose during the recession — and has swiftly been wiped out by mechanical sign spinners.

Author Lisa Wade notes that the human sign spinners she’d seen tended to be black or Latino men. The robot versions, however, tend to be white women. Google Image searches support her anecdotal observation.

(Wade mentions that NPR has addressed the robot sign-spinners, but didn’t seem to pick  up on the race/gender difference from the humans they’re replacing. On the other hand, NPR has an actual academic speculating that these machines “may become actual robots — able to see us, guess our age and gender and customize their marketing messages with frightening accuracy.”)

Above is an online commercial for mechanical sign-spinners — “The Future of Sign Spinning.”

More: The Curious Evolution of the Sign Spinner

Via ArtsJournal.

laughingsquid:

Regular Guys as Designer Underwear Models
The Sun asked four regular blokes to pose in designer underwear as if they were male models. Each “ordinary” man posed like the original ad’s famous model and then the photos were shown side-by-side.

laughingsquid:

Regular Guys as Designer Underwear Models

The Sun asked four regular blokes to pose in designer underwear as if they were male models. Each “ordinary” man posed like the original ad’s famous model and then the photos were shown side-by-side.


The idea? Play off Canada’s bilingualism by jumbling English and French words on bottle caps of Vitaminwater. The result? The phrase "You Retard" appeared on the lid of a young woman’s drink. Even worse (if that’s possible), the girl has a half-sister with cerebral palsy.

(via Coca-Cola Apologizes for Vitaminwater Bottle Cap That Read ‘YOU RETARD’ | Adweek)

The idea? Play off Canada’s bilingualism by jumbling English and French words on bottle caps of Vitaminwater. The result? The phrase "You Retard" appeared on the lid of a young woman’s drink. Even worse (if that’s possible), the girl has a half-sister with cerebral palsy.

(via Coca-Cola Apologizes for Vitaminwater Bottle Cap That Read ‘YOU RETARD’ | Adweek)

From some kind of fake timeline of Kraft mac & cheese advertising of yore, serving as mac & cheese murketing now. Interesting deployment of the  imaginary branding idea, for actual branding.

From some kind of fake timeline of Kraft mac & cheese advertising of yore, serving as mac & cheese murketing now. Interesting deployment of the  imaginary branding idea, for actual branding.

That Vitamin Donuts poster is the hottest thing I’ve seen in a while.
Via What Were We Thinking? The Top 10 Most Dangerous Ads | Collectors Weekly. Via OBlog

That Vitamin Donuts poster is the hottest thing I’ve seen in a while.

Via What Were We Thinking? The Top 10 Most Dangerous Ads | Collectors Weekly. Via OBlog

Much more: Gorgeous Vintage Advertisements for Heroin, Cannabis and Cocaine
Via @ethanhein

Tumblr names Union Metrics as official analytics tool

Tumblr is a shadow figure in the social-media world. Quantcast calculates that Tumblr receives 44 million visitors each month, but the three-year-old social blogging platform still ranks behind Facebook (Nasdaq:FB), Twitter, and Pinterestin popularity with users—and with advertisers.

Companies need to be able to measure the results of advertising campaigns for a platform to provide real value. With Tumblr’s announcement Thursday it has named Austin-based Union Metrics its official analytics tool, Tumblr is now a legitimate competitor for a business’ advertising dollars.

“By now having a devoted metrics tool for the Tumblr platform, it gives advertisers more of a sense of security surrounding their decision to spend money with Tumblr,” Peter Sena, cofounder of digital marketing agency Digital Surgeons, told Upstart Business Journal.

Previously: My NYTM story about Tumblr.


Poster balls were a subset of a broader phenomenon of fundraising fancy dress balls. They specifically required participants to dress as advertisements of the day or as the advertised product itself.
At the Children’s Poster Ball held in Atherton, North Queensland, in September 1947, poster costumes represented iconic brands including Aspro, Bex Powders, Capstan cigarettes, Yates’ seeds, Reckitt’s Bag Blue, Bon Ami, Sutall soap, Persil washing powder and Bryant & May matches.

(via The Poster Ball Craze | The Etsy BlogThe Etsy Blog)

Poster balls were a subset of a broader phenomenon of fundraising fancy dress balls. They specifically required participants to dress as advertisements of the day or as the advertised product itself.

At the Children’s Poster Ball held in Atherton, North Queensland, in September 1947, poster costumes represented iconic brands including Aspro, Bex Powders, Capstan cigarettes, Yates’ seeds, Reckitt’s Bag Blue, Bon Ami, Sutall soap, Persil washing powder and Bryant & May matches.

(via The Poster Ball Craze | The Etsy BlogThe Etsy Blog)

prostheticknowledge:

The Billboard Art Project 

Roadside digital LED displays used to display unique art for short amount of time. Above is a piece put together by Anthony Antonellis in Detroit:

The Billboard Art Project is taking over roadside digital LED billboards to turn them into free public art venues for 24 hours or more.

Those in-your-face and colorful canvases that you see as you sit stuck in traffic are turned over to local and international artists for a little break from everyday advertising, presenting larger-than-life art in glowing colors.

Catch a glimpse from your car as you drive by, or hang out for awhile and watch the show with other artists and onlookers.

You won’t know what is coming next as different artists explore this medium, with the electronic canvas morphing every 6-10 seconds.

More about the Billboard Art Project can be found at it’s website here. More photos of Anthony’s piece can be found in this Flickr set here

"Attack ads," redefined. 

The interactive billboard appeared on the side of a bus station that invited passers-by to experience the bag’s shock-absorbing effect by asking them to punch, kick or slam themselves into the ad.

(via Indestructible Billboard Doubles As A Punching Bag [Video] - PSFK)

"Attack ads," redefined.

The interactive billboard appeared on the side of a bus station that invited passers-by to experience the bag’s shock-absorbing effect by asking them to punch, kick or slam themselves into the ad.

(via Indestructible Billboard Doubles As A Punching Bag [Video] - PSFK)

darklyeuphoric:

The Escape is a brilliant but creepy four minute Mercedes commercial that will give you nightmares about Google Maps.

Directed by Carl Erik Rinsch for Ridley Scott’s RSA Films.

Visual effects created by Digital Domain.


The Web offers advertisers a slew of creepily effective targeting mechanisms, but they only work for some stuff, some of the time. An ad on the Web may do a better job of reaching its audience than, say, a magazine ad. But that doesn’t mean it does a good job.
Example: Here’s data from Nielsen, via Bernstein analyst Carlos Kirjner, which tracks the accuracy of a recent ad campaign by “a manufacturer of women’s personal care products.” It was supposed to target women between the ages of 25 and 54.
But most often it didn’t — the most accurate publisher got the ads in front of the right people 40 percent of the time. Overall, the campaign only hit the target 25 percent of the time. And nearly half the time — 47 percent — the ads got served to men.

(via Web Ads Need to Get More Accurate - Peter Kafka - Media - AllThingsD)

The Web offers advertisers a slew of creepily effective targeting mechanisms, but they only work for some stuff, some of the time. An ad on the Web may do a better job of reaching its audience than, say, a magazine ad. But that doesn’t mean it does a good job.

Example: Here’s data from Nielsen, via Bernstein analyst Carlos Kirjner, which tracks the accuracy of a recent ad campaign by “a manufacturer of women’s personal care products.” It was supposed to target women between the ages of 25 and 54.

But most often it didn’t — the most accurate publisher got the ads in front of the right people 40 percent of the time. Overall, the campaign only hit the target 25 percent of the time. And nearly half the time — 47 percent — the ads got served to men.

(via Web Ads Need to Get More Accurate - Peter Kafka - Media - AllThingsD)

(via Brillo and the Meaning of Life — Imprint-The Online Community for Graphic Designers)