All of us that use the internet are already practicing Drone Ethnography. Look at the features of drone technology: Unmanned Aerial Vehicles (UAV), Geographic Information Systems (GIS), Surveillance, Sousveillance. Networks of collected information, over land and in the sky.
Now consider the “consumer” side of tech: mapping programs, location-aware pocket tech, public-sourced media databases, and the apps and algorithms by which we navigate these tools. We already study the world the way a drone sees it: from above, with a dozen unblinking eyes, recording everything with the cold indecision of algorithmic commands honed over time, affecting nothing—except, perhaps, a single, momentary touch, the momentary awareness and synchronicity of a piece of information discovered at precisely the right time.