Posts tagged Mascots
Philadelphia born Martin Nodell is of significant note as he was not only the co-creator of ‘Green Lantern’ with writer Bill Finger, he was also responsible alongside Leo Burnett advertising agency’s copywriter Rudy Perz for bringing the ‘Pillsbury Doughboy’ into the world.
Company Mascots, Characters Head to Twitter, Facebook - WSJ.com
Ad executives say consumers on Facebook are more likely to bond with a character than the traditional company page on the social-media website.
Media character use on food packaging appears to influence children's taste assessment
[Study] evaluated 80 children between the ages of 4 and 6 years (average age 5.6 years), to determine if using a licensed spokescharacter on food packaging affected children’s taste assessment of the cereal.
Children were shown boxes of cereal labeled either Healthy Bits or Sugar Bits, with some boxes featuring media characters and some without. Having seen only the box, participants were asked to rate the taste of the cereal on a scale of one to five.
Almost all the children reported liking the cereal, however those who saw a popular media character on the box reported liking the cereal more than those who viewed a box without a character on it.
Related Consumed on branding carrots like junk food, here.
The Last Breakfast, a sculptural masterpiece for cereal-lovers everywhere by Brian Stuckey.
“What do you get when you combine just about every breakfast cereal character you know into one magnificent being? Something that’s part Cap’n Crunch, part Sugar Bear, and 14 other parts. Can you name them all?”
