A brief but delightful essay draws attention to an overlooked material-culture icon: The cardboard cutout. I could go on about this at length … now that someone has brought it to my attention….
The cardboard cutout was drafted into law enforcement this summer, when a lifesize version of a local cop was propped up near the bikes at the Alewife T Station in Cambridge, Massachusetts. Perhaps more surprising than even the cutout’s production and deployment was its apparent effectiveness: bike thefts dropped measurably.
“I was actually a little startled by it when I first saw it,” Silen told WBZ-TV. “Last month, just one bike was stolen at Alewife, compared to the five stolen in July of last year. —Officer David Silen
The effectiveness of the cutout is no doubt aided by the dim lighting, and the almost-active nature of the pose selected. Early days yet, but worth considering whether a cardboard cutout might be more of a deterrent than our tech-mediated surveillance surround? Not to mention, cheaper…
Please, read the rest: Cut It Out | HiLobrow