A minute after Mitt Romney uttered the infamous “binders full of women,” a Tumblr was born. The blog’s creator, Veronica De Souza, started posting images that played with those words, including a submission that combined an image of a Trapper Keeper (the loose-leaf binders of elementary school fame) with the words “Trap Her Keep Her.” By the next morning there were nearly 2000 submissions, and everyone in America was talking about binders full of women.
That’s just one example of the proliferation of blogs, videos, and other homemade political commentary thriving online in this election cycle and taking control of the story away from the campaigns and the news media. YouTube has become a breeding ground for mashup and parody videos that move virally and are far more memorable than the campaign ads.
A final thought on the election, I suppose.
Earlier: Presidential Primary Lulz, and ROFL Politics: The Viral Video Origins of the Tea Party.