Posts tagged Product Placement
A Commercial, Sandwiched Between Lines of Dialogue on 'Hawaii Five-0' - NYTimes.com
For nearly a minute, the unfortunate actors (Alex O’Loughlin, Grace Park and the former sumo wrestler Taylor Wily) stepped completely out of the story in order to plug Subway sandwiches, as the food-truck vendor Kamekona (Mr. Wily) is found eating five subs as part of his new diet. “Trying to eat smarter, brother,” he says. “These Subways sandwiches? So ono” (Hawaiian slang for “delicious,” though it’s also the name of a fish popular in island restaurants and presumably more healthy than a Subway sandwich). The spot — it’s a 50-second commercial, pure and simple — also works in references to the Subway pitchman Jared and several specific menu items.
In 'Pom Wonderful Presents: The Greatest Movie Ever Sold,' product placement king Norm Marshall explains how it's done - latimes.com
To place a product, Marshall and his staff of about 70 employees at Norm Marshall & Associates spend their days “breaking down” hundreds of scripts — that is, looking for opportunities to insert his clients — and then work over the various creative, marketing and logistics types to get it done. (Marshall declined to acknowledge which of his placements are paid and which are barter deals; that is, placements made not in exchange for money but for use of the product on the set. Such admissions, he said, “tend to backflush on me.”)
Surprisingly un-illuminating article about a product placement expert.
Conspicuous Product Placements - Aled Lewis
Graphic artist, Aled Lewis aka fatheed has merged instances of conspicuous product placements with the films/shows they were heavily featured in. I’m a fan. Head over to his his Flickr photostream for more wonderful examples. The Castaway piece is my favorite because it even includes the subliminal arrow within the FedEx logo.
via: fatheed
Product Placement Hits High Gear on 'American Idol' | MediaWorks - Advertising Age
“Idol” viewers were treated to 208 in-show appearances by brands such as Coca-Cola, Ford and AT&T in March, up from 102 the month before, according to Nielsen research on the broadcast networks’ new prime-time episodes. “Idol” was the largest venue for product placement in both months, according to Nielsen. Last month’s second-place spot went to NBC’s “Celebrity Apprentice,” with 127 brand appearances.
How to Make Viewers Remember Your Product Placement: Talk It Up On Air
ABC’s “Castle” delivered the product placement with the highest brand recall on dramas and sitcoms last month, according to new data from Nielsen. Apparently it helps for the title character to explain that the product, a Ferrari, is a high-performance vehicle.
I didn’t realize Nielsen now tracks the success (well, the recall, which isn’t the only way to judge) of product placement. Not clear to me if all these are paid placements — I assume not. It would be nice to know, but probably that info is hard to get.
UPDATE: Product Displacement makes educated guesses about which placements were paid, and which not, here.
Brief History of Product Placement in Movies — Vulture
The early-history stuff is interesting, most of the rest is a bit ho-hum. And I think it’s weird to pick on things like Adam Sandler movies. Is there some sort of integrity being undermined there? A lot of the examples in the latter half of the video fall into this category: Light, junky fare that’s hardly sullied by the inclusion of brands. Still, a useful primer.
2010 in Product Placement
From BrandChannel.
Product Placement Grows in Music Video
“The money spent on product placement in recorded music grew 8 percent in 2009 compared with the year before, while overall paid product placement declined 2.8 percent, to $3.6 billion.”
I think what’s meant is placement in recorded music videos, not in recorded music. Anyway the broader decline seems surprising — and that $3.6 billion number strikes me as small.
