“We are becoming numb to infographics. Not long ago, I saw infographics in my newsfeed as an informational ‘treat’ because I knew the author had used the medium only because it most effectively displayed the information,” said Jasmine Bina of JB Communications in New York and Los Angeles. “But now that people have realized the traffic-generating powers of these things, every dumb report with an ounce of usable info is puffed into these massive images.”
Gail Granger, who runs a communications firm in Winnipeg, was more blunt in her assessment of the infographic craze. “We used to have an attention span of about 30-seconds - the length of a commercial. Now it’s down to about five,” she said. “We are becoming a society of hyperactive, yammering idiots.”
I was going to read this, but I don’t have time. If someone could please make an infographic summarizing the argument, I’ll give it a glance. Thanks.
(via Why Your Infographic Is Evil (And Three Ways To Fix It))