Posts tagged social studies
Kit Kat App Reduces Social Media Stress With Automated Status Updates - PSFK
Users of the KitKat app can link their account details for Twitter, LinkedIn and Facebook, and choose how often they wish for the software to automatically send updates.
Random messages are also generated to reply to comments or tagged posts.
Another step toward the all-bot future of social media. I’m looking forward to it. Just waiting for a sponsored bot to run this Tumblr for me.
The Web offers advertisers a slew of creepily effective targeting mechanisms, but they only work for some stuff, some of the time. An ad on the Web may do a better job of reaching its audience than, say, a magazine ad. But that doesn’t mean it does a good job.
Example: Here’s data from Nielsen, via Bernstein analyst Carlos Kirjner, which tracks the accuracy of a recent ad campaign by “a manufacturer of women’s personal care products.” It was supposed to target women between the ages of 25 and 54.
But most often it didn’t — the most accurate publisher got the ads in front of the right people 40 percent of the time. Overall, the campaign only hit the target 25 percent of the time. And nearly half the time — 47 percent — the ads got served to men.
(via Web Ads Need to Get More Accurate - Peter Kafka - Media - AllThingsD)
The Skype Humoticons app allows you to mimic classic emoticons by capturing images of your own facial expressions (from an existing photo or by snapping a picture with your webcam), which you can then post in our Humoticon gallery or share on your Facebook wall. And if you really want to fully express yourself, make an animated Humoticon by taking up to five pictures to show others how you really feel. Once you’re done, you can also download your Humoticon, or copy its URL, to share it in an instant message.
Huh?
via David Klein
Okay, I can’t keep reblogging these, but this one has relevance to murketing. Whatever that is! Plus it’s funny.
Company Mascots, Characters Head to Twitter, Facebook - WSJ.com
Ad executives say consumers on Facebook are more likely to bond with a character than the traditional company page on the social-media website.
(via xkcd: Share Buttons) lol Facebook, so true.
Be Better at Twitter: The Definitive, Data-Driven Guide - Megan Garber - Technology - The Atlantic
Lessons in authentic self expression. With data!
Practice up.
Facebook division of labor and the rewired society < PopMatters
Zuckerberg also channels his inner Tom Peters and lectures investors on the “Hacker Way,” which is his appropriated term for a horizontalist management scheme in which everything is always beta. “Hacker culture is also extremely open and meritocratic”—of course it is, just like neoliberalism, or capitalism itself. Markets always let the deserving “win.” I’m sure the employees really love the “hackathons” he describes, where they are forced to create products on spec and participate in a corporate tournament to see who among the employees will need to be humiliated for failure to innovate. The hacker way is the precariat way: employees bear all the risk but the company will take all the value they create in the process.
I guess this is old, but it cracked me up.
Poignant, really.
(via You Are Powerless Over Your Twitter Addiction | The Awl)
Jack Dorsey on Social, SOPA and Asia - Liz Gannes - Social - AllThingsD
What are the most important words to describe Twitter versus its competitors? “Public,” “real-time” and “simplicity,” said Twitter co-founder and executive chairman Jack Dorsey today in a talk at the DLD conference in Munich. Jack Dorsey at AsiaD What about “social”? Not so much, Dorsey said. Twitter is a way to learn about what your friends are doing, but more than that it’s a way to learn about what other people who are relevant to you, from all over the world, are doing.
I asked myself questions ranging from personal (do I know this person’s phone number?) to generic (can I recognize this person by their name alone?) and assigned each of my cyber-friends a score ranging from 1-25 (those that scored less than 1 were de-friended).
Each score was then plotted on a color spectrum.
I then made a wax bust for each person in the color that corresponded to their score. The result shows how close I am to my facebook® “friends,” purple being those of my “friends” that I actually know intimately and interact with in person.
Why StumbleUpon Drives Over 50% Of All Social Media Traffic [Infographic] @PSFK
StumbleUpon drives over 50% of social media traffic in the United States, making it the top site for traffic referrals. This infographic displays some stats about the 2.2 million web pages that are added to StumbleUpon every month, which works out at 51 each minute. The average Stumble page view lasts 72 seconds, nearly 25% longer than the average web page view, and the average Stumble session lasts 69 minutes, which is three times longer than the average time someone spends on Facebook. [Click through] to see the life cycle of a page on StumbleUpon.
I find this suspicious.
Mourning the Dead on Twitter: Why do People Follow the Recently Deceased? | Entrustet
On Monday, Ryan Dunn of Jackass fame was killing when he crashed his Porsche while driving drunk and going over 132 mph. … On Monday, right after he died, he had about 30,000 Twitter followers. Two days later, he has close to 130,000. …
Fans flooded to Facebook and Twitter to mourn Dunn’s death and over 100,000 people decided to follow him. Why is this? What’s the point of following a dead person who no longer going to be able to tweet?
My guess is the 100,000 people who followed him after his death wanted to be closer to him and are using “follow” like a “facebook like” button. They obviously know that Dunn won’t be tweeting anymore, but want to show their support and their only options are to send an @reply to his account and follow him.
StumbleUpon sends more traffic to US websites than Facebook — Tech News and Analysis
Web discovery engine StumbleUpon is now the biggest traffic driver among social media websites in the US, according to global web analytics service StatCounter. The company unseated Facebook at the top during June 2011, according to the latest StatCounter social media data. StatCounter tracks hits to over 3 million websites, and its social media data is gathered by analyzing every hit referred by a social media site.
Surprising, right?
Annoying Facebook Girl is an advice animal image macro series featuring a photo of a teenage girl rolling her eyes with her mouth agape. The background is a blue and white color wheel and typically uses overlaid text that associates her with vapid status updates, attention whoring, or generally irritating Facebook activity.
Annoying Facebook Girl | Know Your Meme
Useful.
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